What is real? What is unreal? Knowing the difference makes you sane and sound – or not. Today it is largely an irrelevant skill. Better off knowing which of the realities you are currently in…
VR and AR are unprecedented opportunities to breach the 4th wall. Why bother?
The metaverse will decide what you can do, where you can go and what you can see. It will make your reality tailor-made. It will set your access rights. As the metaverse will merge all digital and physical realities, checks and balances are needed.
Is the metaverse just a smokescreen for Facebook trying to divert from their whistleblowing scandal? Why bother about it at all?
The metaverse is not only a tech discussion. It has very far-reaching consequences for you, and me.
Call it zoom-lunches, the Capitol, GameStop or DogeCoins. Digital and physical realities crystallize into one uninterrupted realm.
The real unknown going forward is the demand, whether channels, customers, consumers, voters… What will s.he actually do? How will s.he purchase/chose? Which variables did mutate, enough so as to make the usual recipes obsolete? What are the opportunities to build on this?
My shot at the top 5 mutations of your 2020s audience.