Are we living in a modern version of the early 1900s?
Pro-Vax. Pro-Test. Pro-Mask. Pro Pass. Anti-Curfew. Anti-Lockdown. Anti-Travel ban.
Intellectual authorities lost our implicit trust.
Contrary to what is often peddled, this is not primarily due to social media, internet, conspiracy theories or fake news, but to the failure of the authorities themselves, to live-up to and live-by the expectations they created.
The real unknown going forward is the demand, whether channels, customers, consumers, voters… What will s.he actually do? How will s.he purchase/chose? Which variables did mutate, enough so as to make the usual recipes obsolete? What are the opportunities to build on this?
My shot at the top 5 mutations of your 2020s audience.