Category: Technology

The Army way: gearing up for today’s markets

We have an enormous pent-up demand coupled with erratic markets. Future business success will be defined by the ability to adapt, stay relevant and on-mission.
Instead of re-inventing the wheel, let’s have a look at existing solutions from an organisation confronted since years to similar conditions with even higher stakes.

Top 5 consumer mutations for 2020

The Top 5 mutations that changed the markets’ DNA

The real unknown going forward is the demand, whether channels, customers, consumers, voters… What will s.he actually do? How will s.he purchase/chose? Which variables did mutate, enough so as to make the usual recipes obsolete? What are the opportunities to build on this?
My shot at the top 5 mutations of your 2020s audience.