Making NonSense of It ... the answer starts with a question
We have an enormous pent-up demand coupled with erratic markets. Future business success will be defined by the ability to adapt, stay relevant and on-mission.
Instead of re-inventing the wheel, let’s have a look at existing solutions from an organisation confronted since years to similar conditions with even higher stakes.
Call it zoom-lunches, the Capitol, GameStop or DogeCoins. Digital and physical realities crystallize into one uninterrupted realm.
The real unknown going forward is the demand, whether channels, customers, consumers, voters… What will s.he actually do? How will s.he purchase/chose? Which variables did mutate, enough so as to make the usual recipes obsolete? What are the opportunities to build on this?
My shot at the top 5 mutations of your 2020s audience.
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