About

If not much makes sense, why not make nonsense of it? 

Thank you for having taken some time to stop by! Your interest is greatly appreciated. 

Whenever you create something, write, paint, perform, … you try to reach out to an audience. You expect a reaction, an interest. The fact that you took the time to look me up is not taken for granted. 

Who am I? 

You will find crumbs of my life before MNOI as a tech and retail analyst. That meant working for 25 years with legendary companies. That is where I got my passion for tech from. I saw the global changes directly from my windows in Gurugram, Paris, Gent, Singapore, Woking. Whether Dubai or Africa, globally I never lost my passion for observing, analysing, … and sharing what I think. 

What are my passions? Techs. Of course. Consumer behaviour. Human behaviour, observing what I think are the fault lines of today and what it could mean tomorrow. How categories and paradigms shift, how to conceptualise them? 

Let’s add a final stroke of the brush: you will find me one of those OG nerds that became only recently acceptable. I was there for Star Wars, Judge Dredd, WarHammer and Lord of The Rings… 

And so, what about Making Sense of It? Instead of all this Nonsense. I simply believe that one light can shine the solution to any reality. I know these texts are my light, with its shadows. 

And so, while I honestly believe what I write, I also know that it must be completed by other lights. On its own, it is Nonsense. 

Pascal Bollon

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